PeaSoup employs liquid immersion technology to revolutionise the UK cloud market
Data Centre Cloud Vendor of the Year
Entry Description
What was the driving force behind the project – what business or technology challenge needed to be addressed?

In recent years a huge surge in data usage globally has been seen, mainly from new technologies such as artificial intelligence, mobility, industrial revolution 4.0, and the internet of things. The outcome is an increased demand for cloud services.

The move to find new sustainable cloud infrastructure technology in the UK has been initiated by Government recent announcement to aggressively reduce carbon footprint by over 68% to 1990s carbon emissions levels by the end of 2030 and ambitious net-zero emissions by 2050. This is very much aligned with much higher levels of consumer carbon footprint consciousness, and by market demands for ecological robust cloud services.

How did the solution address the challenges and were there any particularly innovative aspects that made it stand out?

It's all about efficiency. The cloud, in the hindsight, presents big opportunities for organisations to use only the resources you need and when you need them. This helps to reduce the amount of power consumed already. But not all data centre providers, well hardly any, are employing “green” technologies to deploy and run their operations. With modern cooling solutions, such as liquid immersive cooling, these operations are simply more efficient than the ageing traditional air-cooled servers.

ECO CLOUD – more computing power, even better SLA and less carbon footprint

The new ECO CLOUD delivers high-power computing from a mix of hyper-converged infrastructure (HCI) architecture and liquid immersion technology. PeaSoup “Eco Cloud” uses our own data centres PODs that run servers in a biodegradable dielectric cooling fluid that ambiences the IT hardware delivering cooling power one-thousand times more efficient than air. This dielectric liquid allows deploying CPU and GPU clusters much closer together, i.e., in high-density configurations, while protecting vital components from thermal and environmental risks.

Martin Bradburn, CEO of PeaSoup said: “One of PeaSoup’s mottos is to constantly evolve providing better services to our client. Liquid immersion technology provides just that and it’s a perfect tool to disrupt the UK cloud market. Our investment in environmentally friendly systems allows us to reach new and existing organisations seeking a low carbon footprint cloud service. Our Eco Cloud services (incl. cloud infrastructure, disaster recovery and backup and recovery) provide our clients with high computing power, resilient and secured cloud environment. We expect this investment to further enhance the growth of our services beyond the UK and further contribute to net-zero emissions. Green cloud infrastructure is a fast-growing segment in the already fast and ever-expanding cloud market.”

The new ECO CLOUD data centre system provides at least 30% saving of power, increases performance and reliability from a modern liquid immersion technology and gives the edge against the hyper-scale cloud providers like Azure and Google. This super modern sustainable cloud/data centre solution helps to shrink carbon footprint and improve energy self-sufficiency.

PeaSoup’s ECO Cloud supports applications and complex workloads demanding better performance and availability. The immersed in liquid IT infrastructure helps to achieve high service-level agreements (SLAs) in comparison to standard cloud deployments.

As the complexity of workloads constantly increases and mission-critical applications are being added the ability of the cloud infrastructure to adapt to workload needs and self-healing infrastructure will become more essential. More and more businesses will choose HCI driven data centres to support applications where artificial intelligence, big data, mobility, and autonomous decisions are part of the product offerings.

A cloud infrastructure powered by liquid cooling technology offers the performance and resilience necessary to support a high volume of raw and real-time data, integration, analysis, and algorithm-driven resolutions.

PeaSoup new ECO Cloud reduces the environmental impact and it’s ready for all clients demanding high-performance computing (HPE).

Hyper-converged infrastructure and servers immersed in a dielectric liquid is truly a pioneering deployment and the first in the UK.
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