Submer provides PeaSoup with liquid immersion technology to revolutionise the UK cloud/data centre market
Data Centre Consolidation/Upgrade/Refresh Project of the Year
Entry Description
What was the driving force behind the project – what business or technology challenge needed to be addressed?

The move to find new ECO data centres/cloud infrastructure technology in the UK has been initiated firstly by Government recent announcement to aggressively reduce carbon footprint by over 68% to 1990s carbon emissions levels by the end of 2030 and ambitious net-zero emissions by 2050. This is very much aligned with much higher levels of consumer carbon footprint consciousness, and secondly by market demands for clean reliable ecological cloud services without carbon offsetting.

In recent years a huge surge in data usage globally has been seen, mainly from new technologies such as artificial intelligence, mobility, industrial revolution 4.0, and the internet of things. The outcome is an increased demand for cloud services and therefore data centres.

But most data centres still utilise air conditioning technology to cool the rack servers. With no efficient method currently available to cool the equipment, data centre operations use 30–55% of the overall energy consumption for cooling and ventilation systems. So, efficient cooling solutions for data centres are urgently required to reduce their carbon footprint.

How did the solution address the challenges and were there any particularly innovative aspects that made it stand out?

PeaSoup, with the help of Submer, aims to do address the challenge by introducing an IT infrastructure design that embraces advanced liquid immersion technology to cool data centre equipment. This method of cooling reduces power usage by at least 30% and allows higher processor utilisation by maintaining temperatures below the thermal limit. This environmentally friendly high-density data centre concept allows for extremely efficient and simplified service deployment which also incorporates low noise pollution.

PeaSoup’s data centres use liquid immersion cooling technology that helps to reduce environmental impact and improve latency and cloud resilience; also allows for high-performance applications. Liquid cooling enables to cut data centre build time, servicing costs and provides a higher quality resilient cloud infrastructure compared to the legacy data centre solutions.

PeaSoup’s servers are immersed and cooled by liquid. It’s a fully biodegradable dielectric cooling fluid, designed and patented by Submer, that ambiences the IT hardware delivering instant cooling power one-thousand times more efficient than air. This dielectric liquid allows configuring CPU and GPU clusters much closer together, i.e., in high-density configurations, while protecting vital components from thermal and environmental risks.

PeaSoup's uses Submer SmartPodX units which are turnkey solutions for cloud providers. The PODs have been designed simply and environmentally, addressing data centres current challenges, such as power and water consumption. (more details in supporting documents)

The power usage effectiveness (PUE) ratio of this unit is lower than 1.03 even in harsh climate condition regions which is an excellent achievement compared to the average PUE ratio for older facilities. For example, in 2020 the average PUE for data centres globally were still around 1.58. Submer’s POD power consumption is 750W only which is again one of the lowest on the data centre market.

Furthermore, traditional data centres employ water to cool and control the data centre environment. From an operational and resilience perspectives, this is as important as electricity. To contrast the above, Submer’s data centre solutions guarantee zero water consumption thanks to the closed-loop cooling system.

The SmartPodX gives at least 30% saving of power and it’s like a catalysator for carbon emissions, increases performance and reliability from the underlying hardware whilst provide the edge against the hyper-scale cloud providers like AWS and Azure. This cloud architecture setup helps to shrink carbon footprint and improve energy self-sufficiency.

To summarise, PeaSoup new ECO Cloud uses liquid immersion technology for efficient cooling to reduce the environmental impact aligning with the Government carbon-emission plans. This will result in reduced power consumption and reduced carbon emissions. No other UK cloud provider has commercially adapted a cloud architecture to immerse it in liquid.

What major challenges were faced during the project and how were they overcome?
What tangible benefits has the organisation seen as a result of the project's implementation?

Submer has fully understood our unique needs. Its SmarPodX delivers turnkey immersion cooling easy to deploy technology all the way to certified hardware with guaranteed low energy consumption.
One of PeaSoup’s mottos is to constantly evolve providing better services to our client. This technology collaboration provides just that and with a unique data centre tool to disrupt the UK cloud/data centre market. Submer’s liquid immersive technology allows us to reach new organisations seeking a low carbon footprint cloud infrastructure and data centre solutions. Our services provide our clients with high computing power, resilient and secured cloud platform.

We expect this collaboration and therefore our services to expand beyond the UK and further contribute to net-zero emissions. Green data centre and cloud infrastructure platforms are fast-growing segments.
Supporting Documents